Life Science HQ Blog
Why Life Scientists Should Understand Vendor Finances
After 25+ years working in labs and in sales and marketing, I've learned that life scientists are truly at a disadvantage entering into negotiations to purchase tools, whether it's a refrigerator or a $10M sequencer. How much do you know about the companies you deal...
Why Life Science Marketers are Particularly Prone to Spam Traps
What Are Spam Traps? Spam traps are email addresses that look innocuous but are used by email service providers (ESPs) or blacklist sites to make sure email marketers are following best practices. Once you hit one it can take a significant amount of time to repair the...