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Why Life Scientists Should Understand Vendor Finances

by ss_admin_user | Feb 16, 2022 | Uncategorized

After 25+ years working in labs and in sales and marketing, I’ve learned that life scientists are truly at a disadvantage entering into negotiations to purchase tools, whether it’s a refrigerator or a $10M sequencer. How much do you know about the...

Why Life Science Marketers are Particularly Prone to Spam Traps

by Shannon Caldwell | May 21, 2018 | Uncategorized

What Are Spam Traps? Spam traps are email addresses that look innocuous but are used by email service providers (ESPs) or blacklist sites to make sure email marketers are following best practices. Once you hit one it can take a significant amount of time to repair the...

Recent Posts

  • Why Life Scientists Should Understand Vendor Finances
  • Why Life Science Marketers are Particularly Prone to Spam Traps

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